Coercion. 

Look at that word. It's like you tried to spell "co-creation" but your own malicious intent betrayed you on the way to your fingertips.

Say it out loud. It's got that ugly, brakes-on sound built into it: "Errrrch," a squealing to a halt.

Imagine that long, pointy finger of the type-cast villain, beckoning you with a tell-tale tendril of evil fog…